In this article written by Richard Berry, the issue that the ipod will eventually lead to the end of traditional radio shows. The ipod and other MP3 provides opportunity for listeners to download anytype of music, movies or shows they want, commerical free for a small fee. In this article, the author uses the term ‘podcast’ to describe any ‘media content delivered automatically to a subscriber via the internet.’ The author describes a problem with the term podcast. Podcast suggests exclusivity to the Apple iPod and away from generic MP3 players. I find this to be true. In my family, four out of five people own ipods, no one owns a generic MP3 player. I think it makes it convenient to download Apple itunes with an Apple ipod. To address the issue of the decline of radio listeners. I feel that MP3 players have lead to the decrease in radio listeners. MP3 players allow people to listen to whatever songs they like in whatever order, without listening to commercials or radio DJ’s talking. MP3 players are portable and can be listened to anywhere. There are also devices that allow them to be hooked up to the radio in one’s car. I personally do not like listening to the radio especially in the morning. There is 15 minutes of talking to every 1 song that is played. I would rather just listen to music the whole time. The article describes some strengths of radio, such as it is reliable, news and weather for the day can be obtained during your ride home from work. However studies show that radio listening amoung 15-24 year olds has fallen in recent years in the UK and the US.
